Our Mission

Playgro is synonymous with quality.  Playgro is the most trusted infant development brand for your baby. 

Our commitment has always been to create innovative lifestyle products designed to meet the developmental needs of your growing baby.  We ensure quality, value for money, durability and safety.

Brand

At Playgro we take pride in every toy and design each range with your baby in mind. 

From our Infant Development toys to infant care essentials to provide a comprehensive balanced solution for your baby’s needs.

Categories include:

• Infant Developmental Toys –  Activity Toys, Cot, Car, Stroller toys, Teething and Rattles, Discovery Playgyms and Playmats
• Safety on the Go – Products for Travel
• Safety at Home – Safety products around the home
• Feeding – Feeding products for infants and toddlers
• Baby Care – Baby nail care kits, toothbrushes, grooming

Each toy has been designed to assist your baby’s cognitive, auditory and visual stimulation, tactile development, gross motor and fine motor skills, helping your little one with each milestone.

Playgro products are educational, fun, delightful designs, lovable infant themes nurturing your baby’s development journey

Playgro brand can be found at Major Department stores, Grocery stores, Pharmacy stores, and Specialty Baby Stores Australia wide.

About Us

The birth of Playgro was 1992 in Melbourne, Victoria, Australia and remains a proud Australian owned family business.  Playgro expanded to International markets across 57 countries around Europe, North America, Middle East and Asia.

Playgro employs staff worldwide in strategic development and management, marketing, sales design and development, product engineering, production, finance, logistics, operations and administration to ensure our brand and products are in safe hands.

Playgro actively participates in National and International trade events, support Community based Playgroups and Playgroup Victoria and recently an alliance with Murdoch Children’s Research Institute donating 25% of profits from our Jungle Journey Range.