Our mission has always been to create innovative infant lifestyle products through strong elements of design, and innovation, to ensure fun and learning-to-grow.

Playgro was born in 1992 with a focus on design of developmental toys, for cribs and strollers which capture lovable infant themes.

The brand is all encompassing and has easily integrated into new categories due to parents and gift givers knowing and trusting Playgro.

Because 'Early Years are the Growing Years', Playgro offers a great way to enjoy this journey through fun and learning to grow with infants and children's lifestyle products that continue to offer the very best in design and innovation.

With a team of world leading product designers, all Playgro branded product is created and developed in-house in the Melbourne office.

Today, Playgro has a large bank of characters, themes and designs integrated across several categories that become icons in the infant market.

Australia (Melbourne)
International Head Office, Design and Product Development Facility, Distribution Centre, Showrooms

The Netherlands (Boxtel)
European Head Office, European Distribution Centre, Showrooms

China (Shanghai)
Production and QC office

Hong Kong
Production and QC office

Playgro employs staff in strategic development and management, marketing, sales, design and development, product engineering, production, finance, logistics, operations and administration.